I show you how I do things in the blog

Get customer attraction by earning their attention 825 470 Lloyd

Get customer attraction by earning their attention

Oli Gardner, conversion deity, says “Your prospect’s attention is their most precious commodity. You need to earn it.” It has also become increasingly hard to win. Just consider the various media that people engage with on a daily basis, then consider the number of ads across those media types. It’s a lot. In this post, I dive into what you can do to earn attention by focusing on the needs of qualified leads.Stop chasing clicks from unqualified…

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4 posts to help you nail your online marketing strategy 825 470 Lloyd

4 posts to help you nail your online marketing strategy

Is your online marketing attracting visitors to your website and turning them into delighted customers? If you don’t know the answer to that, these 4 excellent posts help you get your strategy, traffic, conversion and promotion refined for 2016.   1) Stop buying your website visitors, grow your audience This 2013 post from Brian Clark concisely explains how you can leverage the age of search to scale your marketing. “The mindset that makes online marketing work” is…

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The value of a great story 825 470 Lloyd

The value of a great story

This post is about a great presentation, and a new favorite story of mine. In essence, don’t have your brand publish crap, instead spend time developing a narrative full of your expertise. Brand danger. Low quality content The Velocity presentation provides an excellent summary on the rise of content marketing and the dangers for your brand if you don’t QA what you are sharing with the web. It is super, check out all 50 slides…

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