I show you how I do things in the blog

4 articles for the time-poor marketer Lloyd

4 articles for the time-poor marketer

Do you find yourself struggling to find time or taking constant interruptions and no marketing is getting done, then read on. While there is no magic wand below these articles will help you get focus and stay on top of what matters most – driving your business.   27 time saving tools for the productive marketer Hubspot is really good at online marketing. They have one of the best crm / automation tools that make marketers salivate.…

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Building brand awareness in a competitive market Lloyd

Building brand awareness in a competitive market

Creating a strong and recognisable brand is essential for your business’s growth and development. When your product is the preferred choice, no longer do people use the actual word for the product but rather the name of your company as a substitute. This kind of brand marketing happens through people using your brand name over and over again – cost effective and smart. Examples being: Aspirin instead of Pain Killers Scotch Tape Post-It Note And…

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4 cost effective tactics for tiny marketing budgets Lloyd

4 cost effective tactics for tiny marketing budgets

Is your marketing budget so small that borrowing from petty cash feels like a good idea? We’ve felt that pain. What if you could start implementing tactics right now that wouldn’t cost a bomb and even produce results to be proud of? Our recommendations below outline our favourite budget friendly marketing tactics. We’ve included key details and our own pro tip — to get you on the right path.   Tactics for the cash strapped marketing budget  …

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4 steps to fix your website redesign disaster Lloyd

4 steps to fix your website redesign disaster

Have you been through a website redesign and it didn’t work or are you in that situation right now? The phone isn’t ringing, nobody is completing your contact forms and even the spam messages have stopped. Well, there is good news. This post will help you look at common reasons why things go wrong, and actions you can take to get back on track. Turn your website redesign disaster into a success tsunami With the right information…

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Google Analytics: Setting up an account Lloyd

Google Analytics: Setting up an account

Google Analytics is a free tool that you can use to track how visitors interact with your website. It allows you to analyse information about how the visitor arrived on your website, what they did while they were there, if they converted according to a pre-defined goal PLUS offering lots of additional information about the visitors. A Google Analytics account can be set up for anyone who has a website and would like an analysis of how their…

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5 team pages that will make you squeal with envy Lloyd

5 team pages that will make you squeal with envy

Wether you call it About Us, Crew, Team or Overpaid Hipsters your team page offers a great deal of information about your company that prospective customers will use in making a purchase decision. We’ve just recently launched ours, and in our hunt for inspiration we thought some of these were so good we just had to share them (even before getting our team page up!).   Before we start, your brand matters An effective team page…

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