I show you how I do things in the blog

seasonal marketing
Everything you wanted to know about marketing for seasonal businesses 560 315 Lloyd

Everything you wanted to know about marketing for seasonal businesses

Are you looking for the cure to the midweek blues for your business? Or how to get more punters during off-peak times? I understand that struggle (I’m looking at you December & Christmas) and have put together some tried and tested tactics with favourites you’ll no doubt be aware of. The goal here is to help you formulate a plan so you can turn your off-peak time into a prosperous peak time for your seasonal business.…

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Brand recognition where competitors have similar names 825 470 Lloyd

Brand recognition where competitors have similar names

Are you in a market where it seems like every Moll, Nell and Sue have the same name as your company? Some of those buggars even have similar toll free numbers as yours. How do you compete? In a word, branding. In doing the research for this post it became clear that all we needed to do was bring you these excellent posts. Get clarity and create distance between you and your pesky competitors. Brand…

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Reaching your target audience 825 470 Lloyd

Reaching your target audience

You can’t seem to reach your target market through any advertising platforms. Your competitors advertise heavily and some have significant marketing budgets. How do you reach your target market and engage them?   via GIPHY  A 4 point strategy to cut past your competition and engage your audience The purpose here is to get clarity on: Your target audience Where they hang out Your available channels Widening your funnel to future customers It’s a saturated…

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Everything you need to know about: Getting started on Instagram 825 470 Lloyd

Everything you need to know about: Getting started on Instagram

You know about Instagram and potentially even use it. But how does it work for businesses like yours? Here is everything you need to know about using Instagram for your business. What is it? Instagram is a social media networking app. It was originally made for sharing photos and now videos from a smartphone. Created by Kevin Systrom and Mike Krieger, it was launched in October 2010 as a free mobile app. It’s growth was…

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4 free time saving tools that will make your CFO scream with delight 825 470 Lloyd

4 free time saving tools that will make your CFO scream with delight

In a follow up to our strategies for the time poor marketer post we’re going deeper into the 4 tools we swear by to keep our sanity and hair. If you are like us and don’t know how to make more time, then these tools will help you do more, keep on task and automate the repetition in your daily workflow. They are amazingly useful, powerful and FREE.   4 awesome marketing tools that will make…

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6 companies who nailed their value proposition 825 470 Lloyd

6 companies who nailed their value proposition

Ever wondered if your service page on your site was working? It can be confusing and frustrating when you’re not getting results when you are covering all the basics. Have you ever said: It’s not the design We’re not getting the right people People are too busy These are just a few mistakes you could be making by not looking at your elevator pitch or in marketing lingo, your value proposition. When you are promoting…

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